HOW ANALYSIS MASON ACCURATELY TARGETED THE TELECOM SECTOR IN A PARTICULAR GEOGRAPHIC AREA

• 30/12/21
• GRAPES

OVERVIEW

Analysys Mason has a global reputation for providing unique and specialised knowledge on telecom, media, and technology (TMT) issues. It has a large customer base in over 100 countries.  Analysys Mason has teamed up with organisations ranging from the BBC to the Spanish Lottery, an Indian division of a Fortune 50 technology company, and the Jamaican Ministry of Defence.

Analysys Mason's client base included telecom operators, regulators, and policymakers, major internet and content and media players, satellite and cable companies, and government agencies. Analysys Mason approached FrescoData for help in targeting the telecom sector in specific geographical areas. It hoped to comprehend the target companies by categorising them into various customer groups in order to approach them with a more appropriate and targeted marketing strategy.

APPROACH

When Analysys Mason approached FrescoData, a series of goal-oriented meetings were scheduled to understand the role Fresco would play in sourcing the necessary data. Analysys Mason was primarily interested in targeting telecom companies in developing countries. The main goal was to find telecom companies in developing countries with precise firmographics and other pre-selects so that Analysys Mason could contact them through personalised marketing campaigns.

According to the International Telecommunications Union, developing countries have seen the most rapid growth in the industry in recent years. In terms of revenue, 9 of the Top 20 telecommunications marketing companies were in developing countries. It implied that Analysys Mason would be able to easily use data from FrescoData's segmented database, which included a variety of pre-selects.

Analysys Mason compiled a list to analyse company growth, revenue, and other identifiable characteristics in order to create the best marketing strategy. The list was then validated by FrescoData's marketing and validation team to ensure it had the best chance of generating a high ROI.

RESULT

Analysys Mason received a high engagement score from prospective clients. Because of the market's evolving nature, the company was able to reduce costs and improve operational efficiency.